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Media Guide

You are invited to join a national "Moment of Remembrance" effort to put the "Memorial" back into Memorial Day. In paying our debt to remember those who died for our freedoms, we ask you to consider the following:

Radio and TV Suggestions:

1. Broadcast the 60-second spot "Moment of Remembrance" on your station as close as possible to 3 p.m. on Memorial Day. (You may download the "National Moment of Remembrance" 60-second spot in audio or video format from the www.whitehouse.gov/remembrance website, or if you wish, you may create your own spot.)

2. Air a 10-second promotional spot multiple times during the days proceeding and on Memorial Day itself. (Suggested 10 second spot: "On Memorial Day, this station will broadcast a "National Moment of Remembrance" at 3 p.m. to honor our Nation's fallen heroes and to help put "Memorial" back in Memorial Day.")

3. Remind citizens at 3 p.m. on Memorial Day, wherever they may be, to pause with other Americans throughout the Nation. Suggest to those who may be traveling in vehicles to turn on their headlights.

4. Radio stations can have listeners call in and mention where they will be observing the "National Moment of Remembrance" and who they will be remembering.

5. Have listeners send in a card with a name of their loved one who has died in service to our country. From May 22 to May 29 at 3 p.m., ten names can be selected randomly each day from listeners' cards to be read in the Roll Call of Remembrance. "Taps" (.au format) (24 seconds long) can then be played. Television stations may have a crawl of names at the end of the newscast.

Here is a guide to assist you in preparing for the "National Moment of Remembrance." Media Campaign Guide(43)