Thursday, July 9, 1998


"Parents, the media, athletes, the government -- all of us must fulfill our obligation to protect our children from drugs. But nothing we do will make a bit of difference unless young people also take responsibility for themselves. No one is too young to understand that drugs are wrong. No one is too immature to take responsibility and say no to drugs. We will do everything we can to help you -- but in the end, it is up to you. You can use drugs and risk your life, or you can reject drugs and reach for your dreams. As the ad we saw today said: 'Any Questions?'"

-President Bill Clinton
July 9, 1998

Today, President Clinton travels to Atlanta, where he is joined by by Atternery General Janet Reno, Secretary of Health and Human Services Donna Shalala, Director of the Office of National Drug Control Policy General Barry McCaffrey, and a bipartisan delegation from Congress in launching the nationwide expansion of the largest ever national media campaign to target youth drug use and educate young people and their parents about the dangers of drug use.

The Largest Targeted Effort Ever To Teach Youth About Drugs. The President's Anti-Drug Media Campaign is designed to use the full power of the mass media to change youth attitudes toward drugs. This Campaign is designed to let teens know -- when they turn on the television, listen to the radio, or access the Internet -- that drugs are dangerous, wrong, and can kill you. Today's announcement will be reinforced by:

A Partnership With The Private Sector. The Campaign is more than just a series of advertisements. It is coupled with a public-private partnership that will generate a wide range of coordinated anti-drug activities with schools, civic organizations, community anti-drug coalitions and others. The Campaign is also challenging media outlets to match, on a dollar for dollar basis, the efforts put forth by the Campaign with time for youth drug prevention programming or related pro-bono ads.

Building On A Record Of Accomplishment. The President has made drug interdiction and prevention a top priority during his term in office, including:

The White House Briefing Room
The White House at Work Archives