1. Stakeholders often realize significant benefits through
collaboration. Although not every problem can be solved through
collaboration, people and organizations collaborate because it (1)
allows them to advance their own self-interests in ways consistent with
others' self-interests, (2) may result in equal or better environmental
and social outcomes at lower costs than traditional, more adversarial
approaches, (3) creates multi-stakeholder ownership of the process,
outcomes and measures of success which can spur positive changes in
policy and practice, and (4) may yield comprehensive geographic and
sectoral solutions to complex societal problems by helping stakeholders
understand each other's needs, recognize the needs of future generations
and overcome institutional blind spots caused by narrow organizational
missions, and traditional media-, pollutant-, or facility-specific
approaches. For these reasons, PCSD remains committed to collaborative
strategies.
2. Collaboration is a process that is helping us learn how to solve
society's complex problems, and evaluation is a key to learning.
Learning can and should take place during and after a collaborative
process. During a collaboration, the parties can learn in real-time,
track short-term milestones, and take proactive steps to ensure the
success of the project or program. After a collaboration, the
participants or others can look back to learn whether the overall
program or subparts of it met their objectives, and how to improve
future efforts. Both forms of evaluation are important, although we
need to recognize the difference between proactive, real-time learning
and retroactive, after-the-fact learning. In either case, stakeholders
should be involved in the evaluation. In some instances, it may be
useful to engage an outside expert or organization to help guide, direct
and implement the data collection and analysis. If the parties to a
collaboration have reached an impasse that causes a breakdown in the
collaborative process, it may also be useful to seek the assistance of
outside stakeholders to conduct the evaluation.
3. Evaluations of collaborative efforts are rarely conducted either
during or after a project. When they have been conducted, they are not
usually designed at the outset of the project, with adequate involvement
of the diverse stakeholders who have an interest in the project's
success or failure, or, as may be useful in some instances, with outside
professional expertise to guide and assist participants in creating the
evaluation. These shortcomings often lead to recommendations with
little, if any, stakeholder buy-in. Because many of the collaborations
reviewed are "works in progress" and the available evaluation materials
were limited, it is not possible to determine whether the efforts had
succeeded or failed. Despite these constraints, the existing evaluation
materials are useful for identifying specific features of collaborations
that can strengthen the process and results (See Finding 5).
4. Collaborations are becoming more complex and evaluation processes must
adjust accordingly. In the past, a partnership was often viewed as a
one-time collaboration such as a regulatory negotiation ("reg neg"),
where a single party governed the process, many players participated,
and the process had a discreet endpoint (e.g., writing a rule). Now
references to collaborations often mean something different. The
Environmental Protection Agency's (EPA's) Project XL, Common Sense
Initiative (CSI), and National Environmental Performance Partnership
System (NEPPS) are themselves long term collaborative efforts to create
institutional frameworks that foster many simultaneous
mini-collaborations and sequential negotiations or projects. For
example, the EPA set up the XL framework to foster facility-specific
agreements that would deliver more innovative and protective
environmental solutions than would be expected under existing regulatory
requirements. These new approaches indicate a fundamental change in
how society solves its problems and requires evaluations at two
levels--the overall framework and individual projects.
5. Trust is essential and ownership of the process and outcomes fosters
trust. Stakeholders' trust in each other and in the "process" are the
most important determinants of success for most projects. The most
important determinant of trust is stakeholder ownership of the process,
outcomes, and metrics of success. However, even when trust among
stakeholders is difficult to obtain, collaboration can still be
successful if the stakeholders trust the process. Although it is
difficult to predict how much of an impact a particular problem will
have on trust, it is certain that routine breakdowns in trust make it
difficult to achieve the original goals of a project.
There are specific "characteristics" of a formal collaboration's
objectives, process, and participants that will engender stakeholder
trust and ownership. When present, they significantly increase the
chances of success. A common theme underlying many of the
characteristics is the importance of participants maintaining shared or
equal power and influence. Not surprisingly, when collaborations first
begin, influence and power are often unevenly distributed among the
partners, with some partners having greater control over the process,
resources and information. Success in collaboration seems closely
linked to the ability of the participants to resolve or overcome these
inequities.
1. Characteristics of the Vision and Objectives
Shared Vision and Objectives. Dedicating time and energy early in
the process to define a shared vision and develop mutually agreeable
objectives can be a powerful unifying and motivating force for project
ownership. Collaboration works best when there is a clear agreement on
what the group intends to achieve. A review of the literature suggests
that it is common for projects to suffer from vaguely defined
objectives, although most projects examined involved a combination of
generally stated environmental and cost-reduction or effectiveness
objectives. For example, EPA declared the vision of the CSI to be
"cleaner, cheaper, and smarter." It has been difficult for stakeholders
to translate this broad view into specific objectives since these
stakeholders often disagreed about whether all parts of the objective
could or should be advanced as co-equal priorities. In contrast,
stakeholders in the Great Printers Project, agreed at the initial
project meeting that making pollution prevention a standard business
practice among lithographic printers could harmonize economic and
environmental objectives. This provided purposeful direction for the
discussions which followed. In South Florida, a mutually agreed vision
of a healthy ecosystem that coexists with, and mutually supports, a
sustainable economy provided a foundation for agreement on the primary
objective of restoring more natural flows of water to the Everglades and
other habitats. Overall, the case studies suggest that stakeholders
should strive to be as specific as possible about their objectives early
in the process, within their broadly agreed upon vision. When
specificity is missing, stakeholders should be prepared to revisit the
objectives later in the process.
Measurable Outcomes. The case studies indicate a general consensus
that (1) projects should focus on quantifiable environmental and
economic results, (2) agreed upon measures can strengthen ownership, and
(3) a monitoring system should allow stakeholders to easily track
results. Yet, in many of the case studies, performance measures do not
exist. Where they exist, it is uncertain whether they are being used.
The lack of specific and agreed-upon measures in Project XL, the CSI and
NEPPS undoubtedly is responsible for some of the disagreements that have
arisen in these projects. There are some notable exceptions, including
the South Florida Ecosystem Restoration project and the CSI Metal
Finishing sector's strategic goals project. Note also that measures may
be specific to an overall project--the NEPPS system as a whole--or a
specific negotiated agreement--between EPA and a state environmental
protection agency. Both are important. Despite the general lack of
environmental and economic measures, all case studies examined (with the
exception of the CSI and Project XL which cannot yet be fully evaluated)
indicate a belief that they have had some successes. One of the lesser
known benefits of stakeholder's focus on outcomes has been discussions
about developing baselines, tracking results, and collecting and
reporting data.
2. Characteristics of the Process
Process is Equally Managed by Stakeholders. Shared management and
decision making authority is often critical to success. The Great
Printers Project (GPP), viewed by stakeholders as a great success,
involved a unique triumvirate management structure, where the Council of
Great Lakes Governors, the Environmental Defense Fund, and the Printing
Industries of America jointly managed the process. When one stakeholder
or the convening party is viewed as having more control over the process
or outcomes of a project than the others, difficulties sometimes arise.
This issue has arisen in the context of EPA's Common Sense Initiative,
where some participants perceive that EPA has a disproportionate share
of control over the process. Since EPA is the agency responsible for
making the regulatory changes that may be proposed under the CSI, the
agency has a strong interest in the outcome and may unintentionally
exercise disproportionate control of the process.
Shared and Defined Decision Making Process. Clearly defining both
the decision rules and stakeholders' roles in decision making early in the
process is another critical feature for engendering ownership. When
implemented correctly, a "consensus" decision rule is perhaps the most
effective way to create ownership because it allows participants to
present their views honestly while maintaining sufficient power to
protect their interests. Whatever the decision rules, participants
should have a role in developing them and share the power of decision
making. The more participants have at stake, the more critical it is to
define clearly the decision-making processes.
Up-Front Planning. Organizations launching new collaborative efforts
need advance plans for budgets and resources. Often, however, there is
no such plan. The lack of planning, the reality that collaborative
processes require more financial and human resources than many realize,
and the routine delays in government procurement mean that it can take
months or years to fund critical activities such as facilitation,
research, travel, and consultants. The delays can deflate expectations
and leave public interest organizations and small businesses without
adequate resources to participate in the early stages of the process.
The result may jeopardize stakeholder ownership. Public agencies often
face these problems when they lead collaborative processes because new
initiatives are typically launched quickly and with great fanfare, well
after the agency's formal budget planning process for that year has
concluded. All of the case studies with direct and important federal
participation faced these dilemmas. Budget planning has also affected
the foundation community, as it has scrambled to keep up with requests
from non-governmental organizations for resources to participate in
collaborative efforts.
Conflict Resolution. Conflict resolution has two important features
that should also be clearly defined at the beginning of the
collaborative process. First, a facilitated process with a professional
facilitator or co-management team of stakeholders can avoid or resolve
most conflicts before they escalate. Second, because all conflicts
cannot be avoided, clearly articulated and collectively developed
conflict management ground rules should be established. The GPP used
small ad-hoc groups of representative stakeholders to resolve
differences. A tiered approach that escalates issues to a higher level
group or stakeholder-chosen decision making body may be a useful
approach. A tiering approach will only work well, however, if decisions
are dispatched quickly. The principal lesson is that when power is
skewed, the process may collapse. When power is shared, the potential
exists for outstanding results.
Open Communications Among Participants. Open and transparent formal
and informal communication is critical for trust and ownership.
Information that is withheld, or that is suspected of being withheld,
threatens trust. Yet, overloading stakeholders with written material is
not helpful and can shut down communication. Participants should
periodically identify what information is available and/or needed by
each of the participants. The importance of informal communications--by
phone, in person--or the exchange of draft documents can be even more
important in building trust than formal communication.
3. Characteristics of the Participants
Balanced and Inclusive Stakeholder Participation. Balanced and
inclusive stakeholder participation is critical and can be accomplished
through a variety of techniques. "Balance" refers to the perspectives
and interests that are brought to the collaboration. "Inclusivity"
refers to the openness and reach of the invitation to
participate. The objective, of course, is to find the "right"
stakeholders--stakeholders that have a substantial interest in the issue
and/or a role in its resolution. The GPP is an example where an
inclusive and committed core group systematically brought in a wide
network of local stakeholders throughout the Great Lakes Basin,
resulting in a satisfying process. The South Florida Ecosystem
Restoration project similarly increased stakeholder participation when
Governor Chiles created the "Governor's Commission for a Sustainable
South Florida" to complement a federal interagency task force. While
inclusive stakeholder involvement is desirable, it also can slow a
process down considerably because it is more difficult to satisfy all
interests. However, the cases reviewed seem to suggest that the greater
the inclusivity at the beginning, the greater the potential for success,
in spite of increases in time and energy required to create a more
inclusive process. Failure to find creative ways to allow potential
stakeholders to participate may cause a project to come to a halt when
latent stakeholder issues re-emerge.
Strong Leadership. Strong leadership is also a key to a successful
collaborative process. For an organization such as the EPA that
launches a new framework for cleaner, cheaper and smarter environmental
protection such as the Common Sense Initiative, it is important to
designate a leader or champion who provides strategic direction and
moral support, secures or helps others secure financial support, and is
willing to take risks to resolve an impasse in negotiations quickly and
definitively. In South Florida the Governor's Commission and the
Interagency Task Force provided this leadership. In launching the NEPPS
system, several state environmental commissioners played an important
role in overcoming concerns that the NEPPS policy was developed by a
small group of state and federal agency personnel. In this situation,
the leaders of the effort emerged during the process.
Create Capacity for Stakeholders to Understand Information. Because
not all stakeholders come to a collaborative effort with the same
knowledge or experience, it is typical for some stakeholders to feel
left out of the process. This issue most often arises for citizens,
public interest organizations and small businesses. It is important for
all stakeholders who need them to have access to adequate information
and financial and human resources to help them fully participate.
Without this access, stakeholders may conclude they are being mislead or
excluded by the other stakeholders. Whether they are actually being
misled is largely irrelevant. Their belief usually cannot be overcome
by either assertions to the contrary or piles of paper with detailed
technical information.
Facilitators May Help and Should Apply Similar Tools. In situations
where stakeholders have significantly different perspectives, and do not
begin a collaboration trusting one another or the process, a "third
party" facilitator without a stake in the issue or debate can make a
significant contribution to helping parties communicate and build
trust. The key to a facilitator's success is independence and
objectivity. Beyond independence and objectivity, successful
facilitation involves helping participants establish a common vision and
objectives, and develop clear decision making rules and conflict
resolution processes at the beginning of the process. The facilitator
must also be able to anticipate conflict, help the group to resolve
conflict and bring them back to the over-arching vision and objectives.
Among a variety of challenges facing a facilitator is the potential for
partiality that may arise because he or she has been hired by one of the
stakeholders, and may, in turn, consult more frequently with that
stakeholder. To overcome this possible impression of impartiality, a
facilitator must be sure to consult jointly and equally with all
stakeholders.
To undertake this "lessons learned evaluation," the New National
Opportunities Task Force established a multi-stakeholder working group
(working group membership is listed further below). Participation on
this working group included representatives from business, government
and environmental organizations. All decisions were consensus based.
As originally envisioned, the working group's analysis was to include
systematic evaluations, including interviews with stakeholders, of a
select number of collaborative efforts. Given time and resource
constraints, the working group raised concerns that adequate evaluations
could not be done properly or in the allotted time. Based on this
concern, the working group agreed to search the literature for
evaluations of recent collaborative efforts. The literature review
focused on recent unpublished or soon to be published studies rather
than on the academic literature because most of the collaborative
efforts of interest have not yet been completed or have been completed
only recently. It will be some time before peer reviewed academic
studies are completed. Simultaneously, the working group developed a
protocol for conducting interviews with stakeholders and reviewing case
materials to the extent that was possible. Both published and
unpublished academic literature were used to develop the protocol.
To conduct the review of existing evaluations, working group and task
force members nominated dozens of case studies of collaborative
processes. Working group members then searched for available written
material, developed a set of case selection criteria, screened the cases
against those criteria, and developed a shorter list of case studies to
examine.
The process of selecting case studies revealed that very few systematic
studies of collaborative processes have been conducted. Two exceptions
were the "Report of the Interagency Ecosystem Management Task Force" and
the "Great Printer's Project" recently completed mid-term evaluation.
There was no multi-stakeholder study of the U.S. Environmental
Protection Agency's Project XL or Common Sense Initiative, although the
Global Environmental Management Initiative had just completed its review
of both programs. The materials reviewed varied in quality,
comprehensiveness, purpose and possible biases. From these limitations
arose the Task Force's initial recommendations to ensure that rigorous
evaluations are undertaken in the future and that they are conducted
with appropriate stakeholder input throughout a project. Despite the
limitations of the available materials, there was information useful to
the working group.
Time constraints, the volume of material, and the working group's intent
to proceed by consensus raised several challenges in drawing useful and
valid conclusions from the materials. The working group agreed to
assign each member of the working group with responsibility for
reviewing several case studies in depth and for becoming familiar with
as many other case studies as possible. Working group members used the
draft research protocol as a template for their reviews.
During several day-long, facilitated meetings, the working group
systematically reviewed each case study identifying how the case
materials addressed the following issues: (1) stakeholder participation,
(2) clarity of objectives, (3) decision making processes, (4) conflict
resolution processes, (5) communications among participants, (6)
available information and resources (technical and financial), (7)
outcomes (environmental results and cost-effectiveness) and (8)
measurability of the outcomes, (9) indirect benefits, and (10)
miscellaneous issues not captured in the other categories. In some
cases, working group participants had personal experiences with the case
studies and their personal experiences were noted. After lengthy
discussions of the case studies the working group was able to reach
concensus on overal conclusions about the case studies. These
conclusions were presented to and approved by the full Task Force.
Evaluation Protocol:
"The Ecosystem Approach: Healthy Ecosystems and Sustainable Economies,"
Vol. I Report ofthe Interagency Ecosystem Management Task Force (June 1995).
Environmental Defense Fund, Environmental Sustainability Kit (1996).
Global Environmental Management Initiative, Research proposal to study
"new or existing, positive, flexible, mandatory or voluntary
business/government initiatives in the US at the federal level" (1996).
Long, Frederick & Mathew Arnold, The Power of Environmental Partnerships
(1995).
Meidinger, Errol, Roger Clarke, and Margaret Shannon, Research protocol
from study of "Science and Policy in Natural Resources" (1996).
Case Study Materials:
Administrative Conference of the United States, "An Evaluation of
Negotiated Rulemaking at the Environmental Protection Agency, Phase I"
(September 1995) (examined woodstoves, asbestos in schools, hazardous
waste underground injection, hazardous waste manifest, minor permit
modifications under RCRA, coke ovens, fugitive emissions and clean fuels.
"The Ecosystem Approach: Healthy Ecosystems and Sustainable Economies,"
Vol. I - Overview, Report of the Interagency Ecosystem Management Task
Force (June 1995).
"The Ecosystem Approach: Healthy Ecosystems and Sustainable Economies,"
Vol III - Case Studies, Chapter 7 - South Florida (March, 1996) p. 159.
Evaluation of the Great Printers Project, Phase I and II (October 1996),
Northwood Consultants.
Global Environmental Management Initiative, "Industry Incentives for
Environmental Improvement: Evaluation of U.S. Federal Initiatives"
(September 1996), (covers EPA's Project XL and Common Sense Initiative).
Hawkins, David, G. and Chris van Loben Sels, Memoranda to Fred Hansen
Deputy Administrator, U.S. Environmental Protection Agency and Keith
Laughlin, Associate Director for Sustainable Development, Council on
Environmental Quality, (July 1 and July 3, 1996).
Pollution Prevention Pilot Project (4P), Advisory Council Meeting
(February 28, 1996)
Pollution Prevention Pilot Project, Project Summary
(June 6, 1994).
President's Council on Sustainable Development Eco-efficiency Task Force,
Auto Team Report (March 1, 1996).
Steinzor, Rena I. "Regulatory Reinvention and Project X: Does the Emperor
Have Any Clothes?" 26 Environmental Law Reporter 10527 (October 1996).
U.S. Environmental Protection Agency, Draft Final Report "Negotiated
Rulemaking on Off-Road Vehicle use at Cape Cod National Seashore" (June
1996), Resolve, Inc.
U.S. Environmental Protection Agency, "A Review of the National
Environmental Performance Partnership System Activity," (unpublished)
U.S. EPA, Region IX.
U.S. Environmental Protection Agency, May 17, 1995, National
Environmental Performance Partnership System.
U.S. Environmental Protection Agency, Project XL, 60 Federal Register
27282 (May 23, 1995).
U.S. Environmental Protection Agency, "Project XL Stakeholder Processes -
Draft Interim Report of Observation Data" (August, 1996) (unpublished)
Resolve, Inc.